Light has a greater impact on us that we may thin k. It is one of the most powerful tools to evoke emotional reactions and influence behavior, making it a core concern in any retail space. Light can effect our energy levels, concentration, mood and motivation. It goes without saying that daylight is the most favourable and beneficial light for our bodies and psyche, and should be used to illuminate interior space to the greatest extent possible in combination with suitable measures to minimize possible glare.Blue light contentIn the early 2000's scientists made a remarkable discovery that changed the face of lighting, adding a new and fundamental dimension to our understanding of light and its capabilities. This discovery was the detection of a third photoreceptor in the human eye, one that directly influences the body;s production of the hormones melatonin, cortisol and serotonin. All of which, especially melatonin, have a governing effect on our circadian rhythm, acting as the cue to out bodies that it is day or night. The photoreceptor was found to be particularly sensitive to the blue part of the light spectrum with a wavelength of around 464nm.
Dynamic lighting | Daylight simultion | Tunable White
As we have already mentioned several times, it has time and again been shown that daylight is by far the most beneficial light for the body and mental state of humans. The use of dynamic lighting can have a tangibly positive effect on customer perception.
However, this functionally need not be confined to shop windows, as it is also beneficial to use in interior spaces. This allows for the light to adapt to the merchandise displayed, for example using warm white light for leather and wood goods,and cool white light for metallic items. It can also encourage a particular impression of a space with warm white promoting feelings of intimacy, relaxation and safety, whilst cooler white gives the impression of spaciousness and modernity.
